Preparing for EU Digital Product Passports (DPP) in 2026

The Compliance Tsunami

The European Union's Digital Product Passport (DPP) legislation is no longer a distant concept; it is an impending reality. By 2026, fashion brands selling into the EU will be required to provide verifiable data on the origin, composition, and environmental impact of their garments.

For most brands and manufacturers, this presents an existential threat. Supply chains are notoriously opaque, and gathering Tier 1, Tier 2, and Tier 3 data manually is practically impossible.

Traceability Cannot Be Manual

Currently, compliance teams spend weeks chasing suppliers via email to gather certifications, audit reports, and material origins. This data is then stored in disconnected PDFs and spreadsheets.

Under the new DPP requirements, this data must be dynamic, verifiable, and tied to the specific product lifecycle.

TRAZE EcoTrace™: Automated Compliance

We built TRAZE EcoTrace™ to turn compliance from a cost center into a competitive advantage. Our system automates the collection of ESG data directly from your suppliers using the channels they already use—like WhatsApp.

When a PO is raised, EcoTrace automatically requests the necessary certifications from the fabric mill. It verifies the documents using AI, extracts the relevant data, and attaches it to the digital twin of the garment.

When the garment is finished, TRAZE AI generates a complete Digital Product Passport, ready for the EU market, without a single manual data entry task.